1450 Balmoral Dr.
Detroit, MI 48203
Cell: 310-560-1505
Email: DwjuanFox@gmail.com

Owners: Dwjuan F. Fox, Jennifer L. Fox & Jonnie M. Fox

Executive Summary

Madison House, located in the Grand River community of Detroit Michigan, will be a boutique assisted living home for active seniors and veterans. The facility will provide twenty-four-hour care, nutrition, fitness plans, transportation and interface with medical teams for the in-house clients aging-in-place. The owners believe that no citizen who has worked their whole life and contributed to our great society should have to live their twilight years wanting or being priced out of a decent place to live. Madison House will provide a community where seniors and others who need assistance can live, thrive, and reach their full mental, physical, and social potential. This is accomplished in a loving environment where all the resident needs can be met. The company will operate a private assisted living facility in Michigan to provide quality long-term care for the elderly and disabled. The new facility will provide a safe, home-like living environment for residents and allow them to achieve a high quality of living in a comforting and supportive environment. The company will provide residents with personalized care and programming to promote an increased state of well-being, improve quality of life, and allow for overall physical and mental healthcare. Madison House ownership is committed to delivering outstanding amenities to residents while focusing on providing quality and patient-centered care. The company was founded by Dwjuan F. Fox, Jennifer L. Fox, and Jonnie M. Fox. Together, they have years of combined experience that will help them manage the company’s daily operations with a team of exceptional providers. They will hire and train additional employees to provide quality care for the residents. These employees will be passionate about caring for others and they will deliver outstanding client care. Creating the Madison House community is not only a fulfillment of their vision to create a loving environment for the elder population but is also an attractive business model. Expectations are to expand to three to four locations in the next ten years. This business plan contains additional detailed information about the business and its plans to provide service as a leading care company in Michigan. The plan includes sales, marketing, and growth expectations. Madison House expects steady growth until the facility reaches maximum occupancy to set the stage to open additional locations.